5-client limit, by design.
Direct expert access.
Undivided attention.

A boutique Shopify Plus Design & Build Studio

Design. Strategy. Technology.
Est. 2024.

Our mission

We empower brands, free from the constraints of the typical agency structure.

The traditional agency model is broken - a lack of brand loyalty, organisational silos, and suboptimal processes, often leaving clients frustrated.

Underway is crafted as the antidote, ensuring your brand receives the attention and expertise it deserves.

Recent Projects

DB Journey

We designed and built the DB Journey store, with rich product pages, smart upsells and landing pages which showcase their stunning imagery.

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Lyle & Scott

Replatform and full redesign pushing the renowned British heritage clothing brand to the forefront of sport, fashion and culture.

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Third Man Records

Full redesign and replatform for Jack White’s music label, including bespoke members subscription, artist directory and bundle builder.

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Dockers

We designed and built the Dockers store, incorporating layered promotional functionalities and a clean, conversion-focused interface.

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We’ve worked with some of the biggest brands on Shopify

We are a certified Shopify Plus partner agency with over 20 years of experience. Whether you’re looking to move to Shopify or update your current store, we can help you grow your business.

Get in touch

What sets us apart

Book a call

Exclusive Focus

We limit ourselves to partnering with no more than 5 clients at any time to ensure you receive our undivided attention and a fully dedicated bespoke service.

Direct Access to Experts

Work directly with top-tier experienced professionals, not layers of account managers. Immediate access to first-rate talent.

Flexible Engagement

Our dynamic bi-weekly sprints adapt to your evolving needs, offering you flexibility with the agility to match your pace without fixed hours.

Our manifesto

Supercharge your ecommerce growth by working directly with expert design and development talent.

Our core team brings together over 20 years of expertise from the forefront of Shopify’s most successful stores. While working at We Make Websites, we worked with some of the most recognised brands in ecommerce.

Underway offers the speed and agility of working with freelancers, without the risks of poor quality, inexperience and lack of communication between parties.

Accelerate your ecommerce growth

5-client limit, by design.Direct expert access.Undivided attention.

A boutique Shopify Plus Design & Build Studio

Design. Strategy. Technology.Est. 2024.

Our mission

We empower brands, free from the constraints of the typical agency structure.

What sets us apart

Our manifesto

Supercharge your ecommerce growth by working directly with expert design and development talent.

Let’s build something extraordinary together.

5-client limit, by design.
Direct expert access.
Undivided attention.

Design. Strategy. Technology.
Est. 2024.